Reports and Dashboards
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There is an old saying in the business world - you cannot manage what you cannot measure. As companies continue
to drive an increasing number of customers to their websites, they are forced to add fragmented (or silo-ed) information systems to
support these initiatives. This leads to increasing systems and management costs and limited access to valuable information, which
amongst other things, results in lost revenue opportunities as a result of not utilizing important customer website interactions to
support the sales process.
As companies continue to deploy an increasing number of independent systems to manage their customer communications,
over 70% have indicated that they cannot actually measure or correctly act on the interactions received from their customers online.
The Customer Feedback Center™ provides a host of flexible, real-time reporting options that allows a
company to gain detailed insight into their web-side customer activity.
Key benefits provided by the CFC Reports and Dashboard:
- Dashboards provide managers and executives with direct and unfettered access to all customer communication and marketing results, without the traditional paper reports and delays
- Real-time reports provide instant access to information and allow the creation of user-defined charts and graphs
- The ability to export the data provided through the CFC reporting module to a variety of formats allows companies to make use of this information to support additional initiatives and campaigns
- User Activity reports allows for complete 360 degree reporting on every customer's activity with the system, providing value to multiple departments within a company
