Customer Feedback Demand Drives Customer Feedback Solutions and Invoke Solutions to Create Product Lifecycle Alliance

April 30, 2004 • 4/15/2004 SMITHTOWN, NY. Customer Feedback Solutions, Inc. (CFS), (www.custfeedback.com) a leading provider of customer feedback and communications management software, and Invoke Solutions (www.invoke.com), a leading innovator of online research solutions, today announced a formal co-marketing alliance between the two organizations.

The new relationship between CFS and Invoke Solutions will broaden each company’s array of product lifecycle management systems to existing customers by providing industry leading solutions from developmental stages (product concept, packaging and advertising), through alpha, beta, to post launch customer feedback management.

“We are excited about working with Invoke Solutions to expand our current customer feedback management offerings to cover the entire product life cycle” said Dustin Ruge, CEO for Customer Feedback Solutions. “The combination of Invoke’s concept management suite of solutions and our beta and post-launch feedback management solutions will provide a more comprehensive suite of industry leading solutions to our combined customer base and ultimately provide greater value to our customers.”

“We are incredibly optimistic about the relationship with Customer Feedback Solutions” said Joe Paulsen, EVP of Channel Development at InvokeSM Solutions. “The ability to seamlessly obtain insights in development and feedback in marketing is clearly in demand by our clients.”

About Customer Feedback Solutions, Inc.

Customer Feedback Solutions, Inc. is a leading provider of customer feedback management and communication software enabling organizations to better utilize customer feedback and communication while reducing the overall costs of customer management. Utilized by industry leading and Fortune 500 organizations across the business spectrum, CFS provides the most advanced and dynamic tools and processes to utilize customer interaction to their advantage.

For additional information about products and services, please contact us at 1-800-726-0029, visit our website at www.custfeedback.com.

About Invoke Solutions

Invoke Solutions is the creator of one of the most popular and revolutionary marketing research solutions that combines qualitative and quantitative methods in a single, real-time solution. Invoke Solutions is focused on continuing to drive innovation in the marketplace that enables faster, interactive, collaborative decision-making from rich customer insight. Additional information about Invoke Solutions is available on our company website at http://www.invoke.com or by calling (201) 227-9555.

Customer Feedback Solutions logo and the Customer Feedback Center are registered trademarks of Customer Feedback Solutions Inc. Invoke’s logo are trademarks, or registered trademarks of InvokeSM Solutions in the United States and/or other countries.

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